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1 new product idea
марк. идея нового товара (общее представление о возможном товаре, включая представление о наборе функций и дизайне, возникшее у разработчиков новых товаров компании, а также предварительный план действий по созданию данного товара)Syn:See: -
2 new-product idea
Реклама: идея товара-новинки -
3 new product
марк. товар-новинка, новый продукт (товар или услуга, отличающиеся от уже существующих настолько, что воспринимаются потребителями как новые)Syn:See: -
4 new product planning
марк. планирование новых товаров (систематическое принятие решений по всем аспектам разработки и управления новой продукцией компании; предполагает создание идеи и концепции нового товара, торговой марки и упаковки, разработка программы действий по реализации идеи нового товара от сырья до готового продукта, управление жизненным циклом товара)See: -
5 product idea
марк. = new product idea -
6 product planning
марк. планирование товара, товарное планирование (систематическое принятие решений по всем аспектам разработки и управления продукцией фирмы; предполагает следующие виды деятельности: генерация новых идей; разработка и выведение на рынок новых товаров; ценообразование; товарное позиционирование; реклама; брендинг; проведение рыночных исследований, напр., поведения потребителей или рыночных возможностей; анализ товарных неудач; модификация и усовершенствование товаров компании в ответ на изменение предпочтений; стимулирование спроса и продаж и др.)See:product planning centre, product planning department, new product idea, product concept, product pricing, market positioning, advertising, branding, product modification, product promotion, product failure* * * -
7 product concept
1) марк. концепция товара (проработанный вариант идеи товара, описывающий основные характеристики товара, целевую группу потребителей, ценовую политику, маркетинговую политику, прогноз относительно уровня продаж и т. д.)Syn:See:2) марк. товарная концепция, концепция товара (используемая в маркетинге концепция, согласно которой каждый товар имеет определенное качество и цену, и поэтому товар нуждается в своей программе маркетинга, отражающей специфику товара)3) марк. = product orientationSee: -
8 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
9 potential product
марк. потенциальный товар (товар, который фирма могла бы предложить рынку; он существует в форме идеи или концепции, созданной разработчиками товаров фирмы)See: -
10 commercialized product
эк. коммерциализированный товар* (товар, запущенный в коммерческое производство, т. е. производимый для продажи на рынке и получения прибыли)New product development is the process of transforming an idea into a commercialized
product. — Разработка нового продукта представляет собой процесс трансформации идеи нового товара в коммерциализированный товар.
See:Англо-русский экономический словарь > commercialized product
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11 introduce
intrə'dju:s1) ((often with to) to make (people) known by name to each other: He introduced the guests (to each other); Let me introduce you to my mother; May I introduce myself? I'm John Brown.) presentar2) ((often with into) to bring in (something new): Grey squirrels were introduced into Britain from Canada; Why did you introduce such a boring subject (into the conversation)?) introducir3) (to propose or put forward: He introduced a bill in Parliament for the abolition of income tax.) presentar4) ((with to) to cause (a person) to get to know (a subject etc): Children are introduced to algebra at about the age of eleven.) iniciar en•- introductory
introduce vb1. presentar2. introducirwhen were potatoes introduced into Europe? ¿cuándo se introdujeron las patatas en Europa?tr[ɪntrə'djʊːs]1 (person, programme) presentar■ allow me to introduce Dr. Kelly déjeme presentarle al doctor Kelly2 (bring in - gen) introducir; (- new product etc) presentar, lanzar; (law, procedure, etc) introducir, instituir■ potatoes were introduced into Europe 400 years ago las patatas fueron introducidas en Europa hace 400 años■ when was decimal currency introduced? ¿cuándo se introdujo el sistema decimal?■ the government has introduced a ban on smoking in public places el gobierno ha prohibido fumar en lugares públicos3 (to hobby, habit) iniciar (to, en)4 (bring up) proponer, sugerir, plantear, introducir■ he tactfully introduced the subject of money into the conversation sacó a colación con mucho tacto el tema del dinero■ her comment introduced a note of sadness into our conversation su comentario dio un tono de tristeza a nuestra conversación5 SMALLPOLITICS/SMALL (propose) presentar6 formal use (insert) introducir, meter, insertar1) : presentarlet me introduce my father: permítame presentar a mi padre2) : introducir (algo nuevo), lanzar (un producto), presentar (una ley), proponer (una idea o un tema)v.• dar a conocer v.• implantar v.• injerir v.• innovar v.• insertar v.• introducir v.• meter v.• preludiar v.• presentar v.• prolongar v.'ɪntrə'duːs, ˌɪntrə'djuːs1)a) ( acquaint) presentarallow me to introduce myself — (frml) permítame que me presente
b) ( initiate)to introduce somebody TO something — introducir* a alguien a algo, iniciar a alguien en algo
c) ( present) \<\<speaker/program\>\> presentar; \<\<meeting/article\>\> iniciar2)a) ( bring in) \<\<subject/custom/practice\>\> introducir*; \<\<product\>\> lanzar*, sacar*introducing Juan Romero as Don Félix — presentando por primera vez (en pantalla) a Juan Romero en el papel de Don Félix
b) ( Govt) \<\<legislation/tax\>\> introducir*; \<\<bill\>\> presentar3) ( insert) (frml)to introduce something INTO something — introducir* algo en algo
[ˌɪntrǝ'djuːs]VT1) (=present, make acquainted) presentarmay I introduce...? — permítame presentarle a..., le presento a...
to introduce sb to sth — hacer conocer algo a algn, iniciar a algn en algo
2) (=bring in) [+ reform] introducir; (Pol) [+ bill] presentar; (TV, Rad) [+ programme] presentar; [+ product, new fashion] lanzar; [+ subject into conversation, idea] introducirit was you who introduced the subject, not me — fuiste tú el que sacaste el tema, no yo
3) (=insert) introducir4) (=write introduction for) [+ book] prologar* * *['ɪntrə'duːs, ˌɪntrə'djuːs]1)a) ( acquaint) presentarallow me to introduce myself — (frml) permítame que me presente
b) ( initiate)to introduce somebody TO something — introducir* a alguien a algo, iniciar a alguien en algo
c) ( present) \<\<speaker/program\>\> presentar; \<\<meeting/article\>\> iniciar2)a) ( bring in) \<\<subject/custom/practice\>\> introducir*; \<\<product\>\> lanzar*, sacar*introducing Juan Romero as Don Félix — presentando por primera vez (en pantalla) a Juan Romero en el papel de Don Félix
b) ( Govt) \<\<legislation/tax\>\> introducir*; \<\<bill\>\> presentar3) ( insert) (frml)to introduce something INTO something — introducir* algo en algo
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12 come
come [kʌm]∎ she won't come when she's called elle ne vient pas quand on l'appelle;∎ here come the children voici les enfants qui arrivent;∎ here he comes! le voilà qui arrive!;∎ it's stuck - ah, no, it's coming! c'est coincé - ah, non, ça vient!;∎ coming! j'arrive!;∎ come here! venez ici!; (to dog) au pied!;∎ come to the office tomorrow passez ou venez au bureau demain;∎ he came to me for advice il est venu me demander conseil;∎ you've come to the wrong person vous vous adressez à la mauvaise personne;∎ you've come to the wrong place vous vous êtes trompé de chemin, vous faites fausse route;∎ if you're looking for sun, you've come to the wrong place si c'est le soleil que vous cherchez, il ne fallait pas venir ici;∎ please come this way par ici ou suivez-moi s'il vous plaît;∎ I come this way every week je passe par ici toutes les semaines;∎ American come and look, come look venez voir;∎ familiar come and get it! à la soupe!;∎ he came whistling up the stairs il a monté l'escalier en sifflant;∎ a car came hurtling round the corner une voiture a pris le virage à toute vitesse;∎ people are constantly coming and going il y a un va-et-vient continuel;∎ fashions come and go la mode change tout le temps;∎ after many years had come and gone après bien des années;∎ familiar I don't know whether I'm coming or going je ne sais pas où j'en suis;∎ you have come a long way vous êtes venu de loin; figurative (made progress) vous avez fait du chemin;∎ the computer industry has come a very long way since then l'informatique a fait énormément de progrès depuis ce temps-là;∎ also figurative to come running arriver en courant;∎ we could see him coming a mile off on l'a vu venir avec ses gros sabots;∎ figurative you could see it coming on l'a vu venir de loin, c'était prévisible;∎ proverb everything comes to him who waits tout vient à point à qui sait attendre(b) (as guest, visitor) venir;∎ can you come to my party on Saturday night? est-ce que tu peux venir à ma soirée samedi?;∎ I'm sorry, I can't come (je suis) désolé, je ne peux pas venir;∎ would you like to come for lunch/dinner? voulez-vous venir déjeuner/dîner?;∎ I can only come for an hour or so je ne pourrai venir que pour une heure environ;∎ come for a ride in the car viens faire un tour en voiture;∎ she's come for her money elle est venue prendre son argent;∎ Angela came and we had a chat Angela est venue et on a bavardé;∎ they came for a week and stayed a month ils sont venus pour une semaine et ils sont restés un mois;∎ he couldn't have come at a worse time il n'aurait pas pu tomber plus mal∎ to come in time/late arriver à temps/en retard;∎ I've just come from the post office j'arrive de la poste à l'instant;∎ we came to a small town nous sommes arrivés dans une petite ville;∎ the time has come to tell the truth le moment est venu de dire la vérité;∎ to come to the end of sth arriver à la fin de qch;∎ I was coming to the end of my stay mon séjour touchait à sa fin;∎ there will come a point when… il viendra un moment où…;∎ when you come to the last coat of paint… quand tu en seras à la dernière couche de peinture…;∎ (reach) her hair comes (down) to her waist ses cheveux lui arrivent à la taille;∎ the mud came (up) to our knees la boue nous arrivait ou venait (jusqu') aux genoux(d) (occupy specific place, position) venir, se trouver;∎ the address comes above the date l'adresse se met au-dessus de la date;∎ my birthday comes before yours mon anniversaire vient avant ou précède le tien;∎ a colonel comes before a lieutenant un colonel a la préséance sur un lieutenant;∎ Friday comes after Thursday vendredi vient après ou suit jeudi;∎ that speech comes in Act 3/on page 10 on trouve ce discours dans l'acte 3/à la page 10;∎ the fireworks come next le feu d'artifice est après;∎ what comes after the performance? qu'est-ce qu'il y a après la représentation?(e) (occur, happen) arriver, se produire;∎ when my turn comes, when it comes to my turn quand ce sera (à) mon tour, quand mon tour viendra;∎ such an opportunity only comes once in your life une telle occasion ne se présente qu'une fois dans la vie;∎ he has a birthday coming son anniversaire approche;∎ there's a storm coming un orage se prépare;∎ success was a long time coming la réussite s'est fait attendre;∎ take life as it comes prenez la vie comme elle vient;∎ Christmas comes but once a year il n'y a qu'un Noël par an;∎ Bible it came to pass that… il advint que…;∎ come what may advienne que pourra, quoi qu'il arrive ou advienne∎ the idea just came to me one day l'idée m'est soudain venue un jour;∎ suddenly it came to me (I remembered) tout d'un coup, je m'en suis souvenu; (I had an idea) tout d'un coup, j'ai eu une idée;∎ I said the first thing that came into my head or that came to mind j'ai dit la première chose qui m'est venue à l'esprit;∎ the answer came to her elle a trouvé la réponse∎ writing comes naturally to her écrire lui est facile, elle est douée pour l'écriture;∎ a house doesn't come cheap une maison coûte ou revient cher;∎ the news came as a shock to her la nouvelle lui a fait un choc;∎ her visit came as a surprise sa visite nous a beaucoup surpris;∎ it comes as no surprise to learn he's gone (le fait) qu'il soit parti n'a rien de surprenant;∎ he's as silly as they come il est sot comme pas un;∎ they don't come any tougher than Big Al on ne fait pas plus fort que Big Al;∎ it'll all come right in the end tout cela va finir par s'arranger;∎ the harder they come the harder they fall plus dure sera la chute(h) (be available) exister;∎ this table comes in two sizes cette table existe ou se fait en deux dimensions;∎ the dictionary comes with a magnifying glass le dictionnaire est livré avec une loupe∎ it was a dream come true c'était un rêve devenu réalité;∎ to come unhooked se décrocher;∎ to come unravelled se défaire;∎ the buttons on my coat keep coming undone mon manteau se déboutonne toujours∎ she came to trust him elle en est venue à ou elle a fini par lui faire confiance;∎ we have come to expect this kind of thing nous nous attendons à ce genre de chose maintenant;∎ how did you come to lose your umbrella? comment as-tu fait pour perdre ton parapluie?;∎ how did the door come to be open? comment se fait-il que la porte soit ouverte?;∎ (now that I) come to think of it maintenant que j'y songe, réflexion faite;∎ it's not much money when you come to think of it ce n'est pas beaucoup d'argent quand vous y réfléchissez(k) (be owing, payable)∎ I still have £5 coming (to me) on me doit encore 5 livres;∎ there'll be money coming from her uncle's will elle va toucher l'argent du testament de son oncle;∎ he got all the credit coming to him il a eu tous les honneurs qu'il méritait;∎ familiar you'll get what's coming to you tu l'auras cherché ou voulu;∎ familiar he had it coming (to him) il ne l'a pas volé∎ a smile came to her lips un sourire parut sur ses lèvres ou lui vint aux lèvres∎ how come? comment ça?;∎ familiar come again? quoi?;∎ American how's it coming? comment ça va?;∎ come to that à propos, au fait;∎ I haven't seen her in weeks, or her husband, come to that ça fait des semaines que je ne l'ai pas vue, son mari non plus d'ailleurs;∎ if it comes to that, I'd rather stay home à ce moment-là ou à ce compte-là, je préfère rester à la maison;∎ don't come the fine lady with me! ne fais pas la grande dame ou ne joue pas à la grande dame avec moi!;∎ don't come the innocent! ne fais pas l'innocent!;∎ British familiar don't come it with me! (try to impress) n'essaie pas de m'en mettre plein la vue!; (lord it over) pas la peine d'être si hautain avec moi!;∎ the days to come les prochains jours, les jours qui viennent;∎ the battle to come la bataille qui va avoir lieu;∎ Religion the life to come l'autre vie;∎ in times to come à l'avenir;∎ for some time to come pendant quelque temps;∎ that will not be for some time to come ce ne sera pas avant quelque temps∎ (by) come tomorrow/Tuesday you'll feel better vous vous sentirez mieux demain/mardi;∎ I'll have been here two years come April ça fera deux ans en avril que je suis là;∎ come the revolution you'll all be out of a job avec la révolution, vous vous retrouverez tous au chômage∎ come, come!, come now! allons!, voyons!4 noun∎ it came about that… il arriva ou il advint que…;∎ how could such a mistake come about? comment une telle erreur a-t-elle pu se produire?;∎ the discovery of penicillin came about quite by accident la pénicilline a été découverte tout à fait par hasard(a) (walk, travel across → field, street) traverser;∎ as we stood talking she came across to join us pendant que nous discutions, elle est venue se joindre à nous∎ to come across well/badly (at interview) faire une bonne/mauvaise impression, bien/mal passer; (on TV) bien/mal passer;∎ he never comes across as well on film as in the theatre il passe mieux au théâtre qu'à l'écran;∎ he came across as a total idiot il donnait l'impression d'être complètement idiot∎ the author's message comes across well le message de l'auteur passe bien;∎ her disdain for his work came across le mépris qu'elle avait pour son travail transparaissait∎ we came across an interesting problem on a été confrontés à ou on est tombés sur un problème intéressant;∎ she reads everything she comes across elle lit tout ce qui lui tombe sous la mainfamiliar (give → information) donner□, fournir□ ; (→ help) offrir□ ; (→ money) raquer, se fendre de;∎ he came across with the money he owed me il m'a filé le fric qu'il me devait;∎ the crook came across with the names of his accomplices l'escroc a vendu ses complices(pursue) poursuivre;∎ he came after me with a stick il m'a poursuivi avec un bâton(a) (encouraging, urging)∎ come along, drink your medicine! allez, prends ou bois ton médicament!;∎ come along, we're late! dépêche-toi, nous sommes en retard!(b) (accompany) venir, accompagner;∎ she asked me to come along (with them) elle m'a invité à aller avec eux ou à les accompagner(c) (occur, happen) arriver, se présenter;∎ an opportunity like this doesn't come along often une telle occasion ne se présente pas souvent;∎ don't accept the first job that comes along ne prenez pas le premier travail qui se présente;∎ he married the first woman that came along il a épousé la première venue∎ the patient is coming along well le patient se remet bien;∎ the work isn't coming along as expected le travail n'avance pas comme prévu;∎ how's your computer class coming along? comment va ton cours d'informatique?(object → come to pieces) se démonter; (→ break) se casser; (project, policy) échouer;∎ to come apart at the seams (garment) se défaire aux coutures;∎ the book came apart in my hands le livre est tombé en morceaux quand je l'ai pris;∎ figurative under pressure he came apart sous la pression il a craqué(attack) attaquer, se jeter sur;∎ he came at me with a knife il s'est jeté sur moi avec un couteau;∎ figurative questions came at me from all sides j'ai été assailli de questions∎ come away from that door! écartez-vous de cette porte!;∎ I came away with the distinct impression that all was not well je suis reparti avec la forte impression que quelque chose n'allait pas;∎ he asked her to come away with him (elope) il lui a demandé de s'enfuir avec lui; British (go on holiday) il lui a demandé de partir avec lui(b) (separate) partir, se détacher;∎ the page came away in my hands la page m'est restée dans les mains∎ he came back with me il est revenu avec moi;∎ to come back home rentrer (à la maison);∎ figurative the colour came back to her cheeks elle reprit des couleurs;∎ we'll come back to that question later nous reviendrons à cette question plus tard;∎ to come back to what we were saying pour en revenir à ce que nous disions∎ it's all coming back to me tout cela me revient (à l'esprit ou à la mémoire);∎ her name will come back to me later son nom me reviendra plus tard∎ they came back with an argument in favour of the project ils ont répondu par un argument en faveur du projet∎ he came back strongly in the second set il a bien remonté au deuxième set;∎ they came back from 3-0 down ils ont remonté de 3 à 0brouiller, éloigner;∎ he came between her and her friend il l'a brouillée avec son amie, il l'a éloignée de son amie;∎ we mustn't let a small disagreement come between us nous n'allons pas nous disputer à cause d'un petit malentendu➲ come by(stop by) passer, venir(acquire → work, money) obtenir, se procurer; (→ idea) se faire;∎ jobs are hard to come by il est difficile de trouver du travail;∎ how did you come by this camera/those bruises? comment as-tu fait pour avoir cet appareil-photo/ces bleus?;∎ how did she come by all that money? comment s'est-elle procuré tout cet argent?;∎ how on earth did he come by that idea? où est-il allé chercher cette idée?(descend → ladder, stairs) descendre; (→ mountain) descendre, faire la descente de(a) (descend → from ladder, stairs) descendre; (→ from mountain etc) descendre, faire la descente; (plane → crash) s'écraser; (→ land) atterrir;∎ to come down to breakfast descendre déjeuner ou prendre le petit déjeuner;∎ come down from that tree! descends de cet arbre!;∎ they came down to Paris ils sont descendus à Paris;∎ hem-lines are coming down this year les jupes rallongent cette année;∎ he's come down in the world il a déchu;∎ you'd better come down to earth tu ferais bien de revenir sur terre ou de descendre des nues∎ rain was coming down in sheets il pleuvait des cordes;∎ the ceiling came down le plafond s'est effondré∎ the dress comes down to my ankles la robe descend jusqu'à mes chevilles;∎ her hair came down to her waist les cheveux lui tombaient ou descendaient jusqu'à la taille(d) (decrease) baisser;∎ he's ready to come down 10 percent on the price il est prêt à rabattre ou baisser le prix de 10 pour cent(e) (be passed down) être transmis (de père en fils);∎ this custom comes down from the Romans cette coutume nous vient des Romains;∎ the necklace came down to her from her great-aunt elle tient ce collier de sa grand-tante(f) (reach a decision) se prononcer;∎ the majority came down in favour of/against abortion la majorité s'est prononcée en faveur de/contre l'avortement;∎ to come down on sb's side décider en faveur de qn(g) (be removed) être défait ou décroché;∎ that wallpaper will have to come down il va falloir enlever ce papier peint;∎ the Christmas decorations are coming down today aujourd'hui, on enlève les décorations de Noël;∎ the tree will have to come down (be felled) il faut abattre cet arbre;∎ these houses are coming down soon on va bientôt démolir ces maisons∎ the boss came down hard on him le patron lui a passé un de ces savons;∎ one mistake and he'll come down on you like a ton of bricks si tu fais la moindre erreur, il te tombera sur le dos∎ they came down on me to sell the land ils ont essayé de me faire vendre le terrain□(amount) se réduire à, se résumer à;∎ it all comes down to what you want to do tout cela dépend de ce que vous souhaitez faire;∎ it all comes down to the same thing tout cela revient au même;∎ that's what his argument comes down to voici à quoi se réduit son raisonnement(become ill) attraper;∎ he came down with a cold il s'est enrhumé, il a attrapé un rhume(present oneself) se présenter;∎ more women are coming forward as candidates davantage de femmes présentent leur candidature;∎ the police have appealed for witnesses to come forward la police a demandé aux témoins de se faire connaître∎ the townspeople came forward with supplies les habitants de la ville ont offert des provisions;∎ he came forward with a new proposal il a fait une nouvelle proposition;∎ Law to come forward with evidence présenter des preuvesvenir;∎ she comes from China elle vient ou elle est originaire de Chine;∎ to come from a good family être issu ou venir d'une bonne famille;∎ this word comes from Latin ce mot vient du latin;∎ this wine comes from the south of France ce vin vient du sud de la France;∎ this passage comes from one of his novels ce passage est extrait ou provient d'un de ses romans;∎ that's surprising coming from him c'est étonnant de sa part;∎ a sob came from his throat un sanglot s'est échappé de sa gorge;∎ familiar I'm not sure where he's coming from je ne sais pas très bien ce qui le motive□∎ come in! entrez!;∎ they came in through the window ils sont entrés par la fenêtre;∎ come in now, children, it's getting dark rentrez maintenant, les enfants, il commence à faire nuit;∎ British familiar Mrs Brown comes in twice a week (to clean) Madame Brown vient (faire le ménage) deux fois par semaine(b) (plane, train) arriver(c) (in competition) arriver;∎ she came in second elle est arrivée deuxième(d) (be received → money, contributions) rentrer;∎ there isn't enough money coming in to cover expenditure l'argent qui rentre ne suffit pas à couvrir les dépenses;∎ how much do you have coming in every week? combien touchez-vous ou encaissez-vous chaque semaine?∎ news is just coming in of a riot in Red Square on nous annonce à l'instant des émeutes sur la place Rouge∎ come in car number 1, over j'appelle voiture 1, à vous;∎ come in Barry Stewart from New York à vous, Barry Stewart à New York∎ when do endives come in? quand commence la saison des endives?;∎ leather has come in le cuir est à la mode ou en vogue∎ these gloves come in handy or useful for driving ces gants sont bien commodes ou utiles pour conduire∎ where do I come in? quel est mon rôle là-dedans?;∎ this is where the law comes in c'est là que la loi intervient;∎ he should come in on the deal il devrait participer à l'opération;∎ I'd like to come in on this (conversation) j'aimerais dire quelques mots là-dessus ou à ce sujet(be object of → abuse, reproach) subir;∎ to come in for criticism être critiqué, être l'objet de critiques;∎ the government came in for a lot of criticism over its handling of the crisis le gouvernement a été très critiqué pour la façon dont il gère la crise;∎ to come in for praise être félicité(be given a part in) prendre part à;∎ they let him come in on the deal ils l'ont laissé prendre part à l'affaire∎ they came into a fortune (won) ils ont gagné une fortune; (inherited) ils ont hérité d'une fortune(b) (play a role in) jouer un rôle;∎ it's not simply a matter of pride, though pride does come into it ce n'est pas une simple question de fierté, bien que la fierté joue un certain rôle;∎ money doesn't come into it! l'argent n'a rien à voir là-dedans!résulter de;∎ what will come of it? qu'en adviendra-t-il?, qu'en résultera-t-il?;∎ no good will come from or of it ça ne mènera à rien de bon, il n'en résultera rien de bon;∎ let me know what comes of the meeting faites-moi savoir ce qui ressortira de la réunion;∎ that's what comes from listening to you! voilà ce qui arrive quand on vous écoute!➲ come off(a) (fall off → of rider) tomber de; (→ of button) se détacher de, se découdre de; (→ of handle, label) se détacher de; (of tape, wallpaper) se détacher de, se décoller de; (be removed → of stain, mark) partir de, s'enlever de∎ to come off the pill arrêter (de prendre) la pilule(c) (climb down from, leave → wall, ladder etc) descendre de;∎ to come off a ship/plane débarquer d'un navire/d'un avion;∎ I've just come off the night shift (finished work) je viens de quitter l'équipe de nuit; (finished working nights) je viens de finir le travail de nuit∎ oh, come off it! allez, arrête ton char!(a) (rider) tomber; (button) se détacher, se découdre; (handle, label) se détacher; (stain, mark) partir, s'enlever; (tape, wallpaper) se détacher, se décoller;∎ the handle came off in his hand la poignée lui est restée dans la main(c) (fare, manage) s'en sortir, se tirer de;∎ you came off well in the competition tu t'en es bien tiré au concours;∎ to come off best gagner(d) familiar (happen) avoir lieu□, se passer□ ; (be carried through) se réaliser□ ; (succeed) réussir□ ;∎ did the game come off all right? le match s'est bien passé?;∎ my trip to China didn't come off mon voyage en Chine n'a pas eu lieu;∎ his plan didn't come off son projet est tombé à l'eau∎ I'll come on after (you) je vous suivrai(b) (in imperative) come on! (with motion, encouraging, challenging) vas-y!, allez!; (hurry) allez!; familiar (expressing incredulity) tu rigoles!;∎ come on Scotland! allez l'Écosse!;∎ come on in/up! entre/monte donc!;∎ oh, come on, for goodness sake! allez, arrête!∎ how is your work coming on? où en est votre travail?;∎ my roses are coming on nicely mes rosiers se portent bien;∎ her new book is coming on quite well son nouveau livre avance bien;∎ he's coming on in physics il fait des progrès en physique∎ as night came on quand la nuit a commençé à tomber;∎ it's coming on to rain il va pleuvoir;∎ I feel a headache/cold coming on je sens un mal de tête qui commence/que je m'enrhume(e) (start functioning → electricity, gas, heater, lights, radio) s'allumer; (→ motor) se mettre en marche; (→ utilities at main) être mis en service;∎ has the water come on? y a-t-il de l'eau?(f) (behave, act)∎ don't come on all macho with me! ne joue pas les machos avec moi!;∎ familiar you came on a bit strong tu y es allé un peu fort∎ his new play is coming on on va donner sa nouvelle pièce(a) (proceed to consider) aborder, passer à;∎ I want to come on to the issue of epidemics je veux passer à la question des épidémies∎ she was coming on to me in a big way elle me draguait à fond(a) (exit, go out socially) sortir;∎ as we came out of the theatre au moment où nous sommes sortis du théâtre;∎ would you like to come out with me tonight? est-ce que tu veux sortir avec moi ce soir?;∎ figurative if he'd only come out of himself or out of his shell si seulement il sortait de sa coquille(b) (make appearance → stars, sun) paraître, se montrer; (→ flowers) sortir, éclore; figurative (→ book) paraître, être publié; (→ film) paraître, sortir; (→ new product) sortir;∎ to come out in a rash (person) se couvrir de boutons, avoir une éruption;∎ his nasty side came out sa méchanceté s'est manifestée;∎ I didn't mean it the way it came out ce n'est pas ce que je voulais dire∎ as soon as the news came out dès qu'on a su la nouvelle, dès que la nouvelle a été annoncée∎ when do your stitches come out? quand est-ce qu'on t'enlève tes fils?(e) (declare oneself publicly) se déclarer;∎ to come out strongly (for/against) se prononcer avec vigueur (pour/contre);∎ the governor came out against/for abortion le gouverneur s'est prononcé (ouvertement) contre/pour l'avortement;∎ familiar to come out (of the closet) (homosexual) révéler (publiquement) son homosexualité□, faire son come-out∎ the government came out of the deal badly le gouvernement s'est mal sorti de l'affaire;∎ everything will come out fine tout va s'arranger;∎ I came out top in maths j'étais premier en maths;∎ to come out on top gagner(h) (go into society) faire ses débuts ou débuter dans le monde∎ this sum won't come out je n'arrive pas à résoudre cette opération∎ the pictures came out well/badly les photos étaient très bonnes/n'ont rien donné;∎ the house didn't come out well la maison n'est pas très bien sur les photos∎ to come out of a document sortir d'un document(amount to) s'élever à∎ to come out in spots or a rash avoir une éruption de boutons(say) dire, sortir;∎ what will he come out with next? qu'est-ce qu'il va nous sortir encore?;∎ he finally came out with it il a fini par le sortir(a) (move, travel in direction of speaker) venir;∎ at the party she came over to talk to me pendant la soirée, elle est venue me parler;∎ do you want to come over this evening? tu veux venir à la maison ce soir?;∎ his family came over with the early settlers sa famille est arrivée ou venue avec les premiers pionniers;∎ I met him in the plane coming over je l'ai rencontré dans l'avion en venant∎ they came over to our side ils sont passés de notre côté;∎ he finally came over to their way of thinking il a fini par se ranger à leur avis∎ her speech came over well son discours a fait bon effet ou bonne impression;∎ he came over as honest il a donné l'impression d'être honnête;∎ he doesn't come over well on television il ne passe pas bien à la télévision;∎ her voice comes over well sa voix passe ou rend bien∎ he came over all funny (felt ill) il s'est senti mal tout d'un coup, il a eu un malaise; (behaved oddly) il est devenu tout bizarre;∎ to come over dizzy être pris de vertige;∎ to come over faint être pris d'une faiblesseaffecter, envahir;∎ a change came over him un changement se produisit en lui;∎ a feeling of fear came over him il a été saisi de peur, la peur s'est emparée de lui;∎ what has come over him? qu'est-ce qui lui prend?(a) (make a detour) faire le détour;∎ we came round by the factory nous sommes passés par ou nous avons fait le détour par l'usine(c) (occur → regular event)∎ don't wait for Christmas to come round n'attendez pas Noël;∎ when the championships/elections come round au moment des championnats/élections;∎ the summer holidays will soon be coming round again bientôt, ce sera de nouveau les grandes vacances(d) (change mind) changer d'avis;∎ he finally came round to our way of thinking il a fini par se ranger à notre avis;∎ they soon came round to the idea ils se sont faits à cette idée;∎ (change to better mood) don't worry, she'll soon come round ne t'en fais pas, elle sera bientôt de meilleure humeur(e) (recover consciousness) reprendre connaissance, revenir à soi; (get better) se remettre, se rétablir;∎ she's coming round after a bout of pneumonia elle se remet d'une pneumonie∎ his sense of conviction came through on voyait qu'il était convaincu;∎ her enthusiasm comes through in her letters son enthousiasme se lit dans ses lettres;∎ your call is coming through je vous passe votre communication;∎ you're coming through loud and clear je vous reçois cinq sur cinq;∎ figurative his message came through loud and clear son message a été reçu cinq sur cinq(b) (be granted, approved) se réaliser;∎ did your visa come through? avez-vous obtenu votre visa?;∎ my request for a transfer came through ma demande de mutation a été acceptée∎ he came through for us il a fait ce qu'on attendait de lui□ ;∎ did he come through on his promise? a-t-il tenu parole?□ ;∎ they came through with the documents ils ont fourni les documents□ ;∎ he came through with the money il a rendu l'argent comme prévu□∎ we came through marshland nous sommes passés par ou avons traversé des marais;∎ the rain came through my coat la pluie a traversé mon manteau;∎ water is coming through the roof l'eau s'infiltre par le toit∎ they came through the accident without a scratch ils sont sortis de l'accident indemnes;∎ I'm sure you will come through this crisis je suis sûr que tu te sortiras de cette crise;∎ she came through the exam with flying colours elle a réussi l'examen avec brio➲ come to(a) (recover consciousness) reprendre connaissance, revenir à soi∎ when it comes to physics, she's a genius pour ce qui est de la physique, c'est un génie;∎ when it comes to paying you can't see anyone for dust quand il faut payer, il n'y a plus personne(b) (amount to) s'élever à, se monter à;∎ how much did dinner come to? à combien s'élevait le dîner?;∎ her salary comes to £750 a month elle gagne 750 livres par mois;∎ the plan never came to anything le projet n'a abouti à rien;∎ that nephew of yours will never come to anything ton neveu n'arrivera jamais à rien∎ now we come to questions of health nous en venons maintenant aux questions de santé;∎ he got what was coming to him il n'a eu que ce qu'il méritait;∎ to come to a conclusion arriver à une conclusion;∎ to come to power accéder au pouvoir;∎ what is the world or what are things coming to? où va-t-on ?;∎ what are things coming to when there aren't even enough hospital beds available? où va-t-on s'il n'y a pas assez de lits dans les hôpitaux?;∎ I never thought it would come to this je ne me doutais pas qu'on en arriverait là;∎ let's hope it won't come to that espérons que nous n'en arrivions pas là∎ the two roads come together at this point les deux routes se rejoignent à cet endroit∎ everything came together at the final performance tout s'est passé à merveille pour la dernière représentation□∎ the government is coming under pressure to lower taxes le gouvernement subit des pressions visant à réduire les impôts(b) (be classified under) être classé sous;∎ that subject comes under "current events" ce sujet est classé ou se trouve sous la rubrique "actualités"∎ I come up to town every Monday je viens en ville tous les lundis;∎ they came up to Chicago ils sont venus à Chicago;∎ she came up the hard way elle a réussi à la force du poignet;∎ Military an officer who came up through the ranks un officier sorti du rang(c) (approach) s'approcher;∎ to come up to sb s'approcher de qn, aborder qn;∎ the students came up to him with their questions les étudiants sont venus le voir avec leurs questions;∎ it's coming up to five o'clock il est presque cinq heures;∎ coming up now on Channel 4, the seven o'clock news et maintenant, sur Channel 4, le journal de sept heures;∎ familiar one coffee, coming up! et un café, un!∎ my beans are coming up nicely mes haricots poussent bien(e) (come under consideration → matter) être soulevé, être mis sur le tapis; (→ question, problem) se poser, être soulevé; Law (→ accused) comparaître; (→ case) être entendu;∎ that problem has never come up ce problème ne s'est jamais posé;∎ the question of financing always comes up la question du financement se pose toujours;∎ the subject came up twice in the conversation le sujet est revenu deux fois dans la conversation;∎ your name came up twice on a mentionné votre nom deux fois;∎ she comes up for re-election this year son mandat prend fin cette année;∎ my contract is coming up for review mon contrat doit être révisé;∎ to come up before the judge or the court (accused) comparaître devant le juge; (case) être entendu par la cour;∎ her case comes up next Wednesday elle passe au tribunal mercredi prochain∎ to deal with problems as they come up traiter les problèmes au fur et à mesure;∎ she's ready for anything that might come up elle est prête à faire face à toute éventualité;∎ I can't make it, something has come up je ne peux pas venir, j'ai un empêchement;∎ I'll let you know if anything comes up (if I find further information) s'il y a du nouveau, je vous tiendrai au courant; (anything that is suitable) je vous tiendrai au courant si je vois quelque chose qui vous convienne∎ when the lights came up at the interval lorsque les lumières se rallumèrent à l'entracte∎ everything she eats comes up (again) elle vomit ou rejette tout ce qu'elle mange(i) (colour, wood etc)∎ the colour comes up well when it's cleaned la couleur revient bien au nettoyage∎ did their number come up? (in lottery) ont-ils gagné au loto?; figurative est-ce qu'ils ont touché le gros lot?(be confronted with) rencontrer;∎ they came up against some tough competition ils se sont heurtés à des concurrents redoutables(find unexpectedly → person) rencontrer par hasard, tomber sur; (→ object) trouver par hasard, tomber sur;∎ we came upon the couple just as they were kissing nous avons surpris le couple en train de s'embrasser∎ the mud came up to their knees la boue leur montait ou arrivait jusqu'aux genoux;∎ she comes up to his shoulder elle lui arrive à l'épaule;∎ we're coming up to the halfway mark nous atteindrons bientôt la moitié∎ his last book doesn't come up to the others son dernier livre ne vaut pas les autres;∎ to come up to sb's expectations répondre à l'attente de qn;∎ the play didn't come up to our expectations la pièce nous a déçus(offer, propose → money, loan) fournir; (think of → plan, suggestion) suggérer, proposer; (→ answer) trouver; (→ excuse) trouver, inventer;∎ they came up with a wonderful idea ils ont eu une idée géniale;∎ what will she come up with next? qu'est-ce qu'elle va encore inventer?ⓘ Come on down! Il s'agit de la formule consacrée du jeu télévisé The Price is Right (dont l'équivalent français est Le Juste prix) qui débuta en 1957 aux États-Unis, et dans les années 80 en Grande-Bretagne. L'animateur de l'émission prononçait ces paroles ("Descendez!") pour inviter les membres du public sélectionnés pour participer au jeu à venir le rejoindre sur la scène. Aujourd'hui on utilise cette formule plaisamment pour dire à quelqu'un d'approcher ou bien pour indiquer à quelqu'un qui doit prononcer un discours ou se produire sur scène qu'il est temps de prendre place.ⓘ Come up and see me sometime... Cette formule fut utilisée pour la première fois par Mae West dans le film de 1933 She Done Him Wrong (dont le titre français est Lady Lou); la citation exacte était en fait Why don't you come up sometime, see me? ("Pourquoi est-ce que tu ne monterais pas un de ces jours, pour me voir?"). Il s'agit de l'archétype de l'invitation au badinage. Encore aujourd'hui on utilise cette formule en imitant l'air canaille de Mae West. -
13 thumbs down
to give [sb., sth.] the thumbs down — fig. bocciare [candidate, proposal, idea]
to get the thumbs down — [candidate, proposal, idea] essere bocciato; [new product, experiment] essere accolto freddamente
* * *to give [sb., sth.] the thumbs down — fig. bocciare [candidate, proposal, idea]
to get the thumbs down — [candidate, proposal, idea] essere bocciato; [new product, experiment] essere accolto freddamente
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14 Edison, Thomas Alva
SUBJECT AREA: Architecture and building, Automotive engineering, Electricity, Electronics and information technology, Metallurgy, Photography, film and optics, Public utilities, Recording, Telecommunications[br]b. 11 February 1847 Milan, Ohio, USAd. 18 October 1931 Glenmont[br]American inventor and pioneer electrical developer.[br]He was the son of Samuel Edison, who was in the timber business. His schooling was delayed due to scarlet fever until 1855, when he was 8½ years old, but he was an avid reader. By the age of 14 he had a job as a newsboy on the railway from Port Huron to Detroit, a distance of sixty-three miles (101 km). He worked a fourteen-hour day with a stopover of five hours, which he spent in the Detroit Free Library. He also sold sweets on the train and, later, fruit and vegetables, and was soon making a profit of $20 a week. He then started two stores in Port Huron and used a spare freight car as a laboratory. He added a hand-printing press to produce 400 copies weekly of The Grand Trunk Herald, most of which he compiled and edited himself. He set himself to learn telegraphy from the station agent at Mount Clements, whose son he had saved from being run over by a freight car.At the age of 16 he became a telegraphist at Port Huron. In 1863 he became railway telegraphist at the busy Stratford Junction of the Grand Trunk Railroad, arranging a clock with a notched wheel to give the hourly signal which was to prove that he was awake and at his post! He left hurriedly after failing to hold a train which was nearly involved in a head-on collision. He usually worked the night shift, allowing himself time for experiments during the day. His first invention was an arrangement of two Morse registers so that a high-speed input could be decoded at a slower speed. Moving from place to place he held many positions as a telegraphist. In Boston he invented an automatic vote recorder for Congress and patented it, but the idea was rejected. This was the first of a total of 1180 patents that he was to take out during his lifetime. After six years he resigned from the Western Union Company to devote all his time to invention, his next idea being an improved ticker-tape machine for stockbrokers. He developed a duplex telegraphy system, but this was turned down by the Western Union Company. He then moved to New York.Edison found accommodation in the battery room of Law's Gold Reporting Company, sleeping in the cellar, and there his repair of a broken transmitter marked him as someone of special talents. His superior soon resigned, and he was promoted with a salary of $300 a month. Western Union paid him $40,000 for the sole rights on future improvements on the duplex telegraph, and he moved to Ward Street, Newark, New Jersey, where he employed a gathering of specialist engineers. Within a year, he married one of his employees, Mary Stilwell, when she was only 16: a daughter, Marion, was born in 1872, and two sons, Thomas and William, in 1876 and 1879, respectively.He continued to work on the automatic telegraph, a device to send out messages faster than they could be tapped out by hand: that is, over fifty words per minute or so. An earlier machine by Alexander Bain worked at up to 400 words per minute, but was not good over long distances. Edison agreed to work on improving this feature of Bain's machine for the Automatic Telegraph Company (ATC) for $40,000. He improved it to a working speed of 500 words per minute and ran a test between Washington and New York. Hoping to sell their equipment to the Post Office in Britain, ATC sent Edison to England in 1873 to negotiate. A 500-word message was to be sent from Liverpool to London every half-hour for six hours, followed by tests on 2,200 miles (3,540 km) of cable at Greenwich. Only confused results were obtained due to induction in the cable, which lay coiled in a water tank. Edison returned to New York, where he worked on his quadruplex telegraph system, tests of which proved a success between New York and Albany in December 1874. Unfortunately, simultaneous negotiation with Western Union and ATC resulted in a lawsuit.Alexander Graham Bell was granted a patent for a telephone in March 1876 while Edison was still working on the same idea. His improvements allowed the device to operate over a distance of hundreds of miles instead of only a few miles. Tests were carried out over the 106 miles (170 km) between New York and Philadelphia. Edison applied for a patent on the carbon-button transmitter in April 1877, Western Union agreeing to pay him $6,000 a year for the seventeen-year duration of the patent. In these years he was also working on the development of the electric lamp and on a duplicating machine which would make up to 3,000 copies from a stencil. In 1876–7 he moved from Newark to Menlo Park, twenty-four miles (39 km) from New York on the Pennsylvania Railway, near Elizabeth. He had bought a house there around which he built the premises that would become his "inventions factory". It was there that he began the use of his 200- page pocket notebooks, each of which lasted him about two weeks, so prolific were his ideas. When he died he left 3,400 of them filled with notes and sketches.Late in 1877 he applied for a patent for a phonograph which was granted on 19 February 1878, and by the end of the year he had formed a company to manufacture this totally new product. At the time, Edison saw the device primarily as a business aid rather than for entertainment, rather as a dictating machine. In August 1878 he was granted a British patent. In July 1878 he tried to measure the heat from the solar corona at a solar eclipse viewed from Rawlins, Wyoming, but his "tasimeter" was too sensitive.Probably his greatest achievement was "The Subdivision of the Electric Light" or the "glow bulb". He tried many materials for the filament before settling on carbon. He gave a demonstration of electric light by lighting up Menlo Park and inviting the public. Edison was, of course, faced with the problem of inventing and producing all the ancillaries which go to make up the electrical system of generation and distribution-meters, fuses, insulation, switches, cabling—even generators had to be designed and built; everything was new. He started a number of manufacturing companies to produce the various components needed.In 1881 he built the world's largest generator, which weighed 27 tons, to light 1,200 lamps at the Paris Exhibition. It was later moved to England to be used in the world's first central power station with steam engine drive at Holborn Viaduct, London. In September 1882 he started up his Pearl Street Generating Station in New York, which led to a worldwide increase in the application of electric power, particularly for lighting. At the same time as these developments, he built a 1,300yd (1,190m) electric railway at Menlo Park.On 9 August 1884 his wife died of typhoid. Using his telegraphic skills, he proposed to 19-year-old Mina Miller in Morse code while in the company of others on a train. He married her in February 1885 before buying a new house and estate at West Orange, New Jersey, building a new laboratory not far away in the Orange Valley.Edison used direct current which was limited to around 250 volts. Alternating current was largely developed by George Westinghouse and Nicola Tesla, using transformers to step up the current to a higher voltage for long-distance transmission. The use of AC gradually overtook the Edison DC system.In autumn 1888 he patented a form of cinephotography, the kinetoscope, obtaining film-stock from George Eastman. In 1893 he set up the first film studio, which was pivoted so as to catch the sun, with a hinged roof which could be raised. In 1894 kinetoscope parlours with "peep shows" were starting up in cities all over America. Competition came from the Latham Brothers with a screen-projection machine, which Edison answered with his "Vitascope", shown in New York in 1896. This showed pictures with accompanying sound, but there was some difficulty with synchronization. Edison also experimented with captions at this early date.In 1880 he filed a patent for a magnetic ore separator, the first of nearly sixty. He bought up deposits of low-grade iron ore which had been developed in the north of New Jersey. The process was a commercial success until the discovery of iron-rich ore in Minnesota rendered it uneconomic and uncompetitive. In 1898 cement rock was discovered in New Village, west of West Orange. Edison bought the land and started cement manufacture, using kilns twice the normal length and using half as much fuel to heat them as the normal type of kiln. In 1893 he met Henry Ford, who was building his second car, at an Edison convention. This started him on the development of a battery for an electric car on which he made over 9,000 experiments. In 1903 he sold his patent for wireless telegraphy "for a song" to Guglielmo Marconi.In 1910 Edison designed a prefabricated concrete house. In December 1914 fire destroyed three-quarters of the West Orange plant, but it was at once rebuilt, and with the threat of war Edison started to set up his own plants for making all the chemicals that he had previously been buying from Europe, such as carbolic acid, phenol, benzol, aniline dyes, etc. He was appointed President of the Navy Consulting Board, for whom, he said, he made some forty-five inventions, "but they were pigeonholed, every one of them". Thus did Edison find that the Navy did not take kindly to civilian interference.In 1927 he started the Edison Botanic Research Company, founded with similar investment from Ford and Firestone with the object of finding a substitute for overseas-produced rubber. In the first year he tested no fewer than 3,327 possible plants, in the second year, over 1,400, eventually developing a variety of Golden Rod which grew to 14 ft (4.3 m) in height. However, all this effort and money was wasted, due to the discovery of synthetic rubber.In October 1929 he was present at Henry Ford's opening of his Dearborn Museum to celebrate the fiftieth anniversary of the incandescent lamp, including a replica of the Menlo Park laboratory. He was awarded the Congressional Gold Medal and was elected to the American Academy of Sciences. He died in 1931 at his home, Glenmont; throughout the USA, lights were dimmed temporarily on the day of his funeral.[br]Principal Honours and DistinctionsMember of the American Academy of Sciences. Congressional Gold Medal.Further ReadingM.Josephson, 1951, Edison, Eyre \& Spottiswode.R.W.Clark, 1977, Edison, the Man who Made the Future, Macdonald \& Jane.IMcN -
15 big
big [bɪg](a) (in size → car, hat, majority) grand, gros (grosse); (→ crowd, field, room) grand; (→ person) grand, fort;∎ the crowd got bigger la foule a grossi;∎ in big letters en (lettres) majuscules;∎ a big A un A majuscule;∎ to make sth bigger (garment, hole) agrandir;∎ the new wallpaper makes the room look bigger le nouveau papier peint agrandit la pièce;∎ we're not big eaters nous ne sommes pas de gros mangeurs;∎ to earn big money gagner gros;∎ advertising is where the big money is la publicité rapporte gros;∎ figurative he has a big head il a la grosse tête;∎ familiar why did you have to open your big mouth? tu ne pouvais pas la fermer, non?;∎ familiar she's too big for her boots or her breeches elle ne se prend pas pour n'importe qui(b) (in height) grand;∎ to get or to grow bigger grandir;∎ you're a big boy now tu es un grand garçon maintenant;∎ she's big enough to look after herself elle est assez grande pour se défendre∎ my big sister ma grande sœur(d) (as intensifier) grand, énorme;∎ he's just a big bully ce n'est qu'une grosse brute;∎ you're the biggest fool of the lot! c'est toi le plus bête de tous!(e) (important, significant → decision, problem) grand, important; (→ drop, increase) fort, important; (→ mistake) grave;∎ the big day le grand jour;∎ you've got a big day ahead of you tomorrow tu as une journée importante devant toi demain;∎ this is your big scene (of main character) la scène est à toi; (of minor character) c'est ta scène;∎ he's big in publishing, he's a big man in publishing c'est quelqu'un d'important dans l'édition;∎ we're onto something big! nous sommes sur une piste intéressante!;∎ familiar to be into sb/sth big time or in a big way être dingue de qn/qch;∎ familiar he's been doing drugs big time or in a big way depuis quelque temps il arrête pas de se droguer;∎ familiar it's going to cost them big time ça va leur revenir vachement cher;∎ familiar he messed up his driving test big time il s'est planté dans les grandes largeurs au permis;∎ familiar did you have fun? - big time! vous vous êtes bien amusés? - oui, vachement bien!;∎ familiar to be in the big time, to have made the big time être en haut de l'échelle, être le dessus du panier, être arrivé;∎ familiar to hit or to make or to reach the big time arriver, réussir;∎ familiar once they've had a taste of the big time une fois qu'ils ont goûté au succès;∎ familiar big deal! tu parles!;∎ familiar it's no big deal il n'y a pas de quoi en faire un plat!(f) (grandiose) grand;∎ he has very big ideas about the future il a de grands projets d'avenir;∎ don't get any big ideas about doing this yourself ne crois pas que tu vas pouvoir faire ça tout seul;∎ I've got big plans for you j'ai de grands projets pour toi;∎ you really do things in a big way tu ne fais pas les choses à moitié;∎ he went into politics in a big way il est entré dans la politique par la grande porte;∎ they entertain in a big way ils font les choses en grand quand ils reçoivent;∎ big words! ce sont de bien grands mots!(g) (generous) grand, généreux;∎ he has a big heart il a du cœur ou bon cœur;∎ he's a big spender c'est un grand dépensier;∎ ironic you know what he's like, the last of the big spenders! tu le connais, toujours à faire des frais;∎ ironic that's big of you! quelle générosité!∎ Japanese food is really big just now la cuisine japonaise est vraiment à la mode en ce moment∎ to be big on sth être fana de qch;∎ the company is big on research l'entreprise investit beaucoup dans la recherche2 adverb∎ he talks big il se vante, il fanfaronne;∎ to think big voir grand∎ their music goes over or down big with teenagers les adolescents adorent leur musique;∎ they made it big in the pop world ce sont maintenant des stars de la musique pop►► familiar the Big Apple = surnom donné à la ville de New York;Music big band big band m (grand orchestre de jazz typique des années 40-50);British familiar Stock Exchange the Big Bang = déréglementation de la Bourse de Londres en octobre 1986;Astronomy the big bang theory la théorie du big-bang ou big bang;big bank grande banque f, enseigne f bancaire;Big Ben Big Ben;Computing Big Blue = surnom de la société IBM;American Stock Exchange the big board = la Bourse de New York;Big Brother Big Brother;∎ Big Brother is watching you Big Brother vous surveille;Commerce big business (UNCOUNT) les grandes entreprises fpl;Zoology big cat fauve m, grand félin m;the big cats les fauves mpl, les grands félins mpl;familiar figurative big cheese gros bonnet m;big dipper (in fairground) montagnes fpl russes;British formerly Banking the Big Four = les quatre grandes banques anglaises (Lloyds, National Westminster, Barclays, Midland);Hunting big game gros gibier m;American pejorative Politics Big Government = gouvernement interventionniste sur le plan social;familiar figurative big gun gros bonnet m;∎ he's gone to the big house on l'a mis à l'ombre;∎ new product development is all about coming up with a Big Idea le développement de nouveaux produits démarre toujours avec une idée-force;British Press The Big Issue = hebdomadaire vendu au profit des sans-logis par ces derniers, ≃ le Réverbère;American Sport Big League (gen) première division f; (in baseball) = une des deux principales divisions de baseball professionnel aux États-Unis;American University familiar big man on campus = étudiant jouissant d'une certaine popularité grâce à ses exploits sportifs etc;Sport big match grand match m;big name grand nom m;British familiar figurative big noise gros bonnet m;Cinema the big screen le grand écran, le cinéma;familiar figurative big shot gros bonnet m;∎ he thinks he's a real big shot il croit qu'il est vraiment quelqu'un;familiar figurative the big stick le bâton, la force;big stick diplomacy diplomatie f musclée;American Sport the Big Ten = équipes sportives universitaires du Mid West, réputées de très haut niveau;Cars the Big Three = les trois principaux constructeurs automobiles américains (General Motors, Ford, Chrysler);Anatomy big toe gros orteil m;familiar figurative big wheel gros bonnet mⓘ BIG BEN Nom de la cloche de la Tour de l'horloge à Westminster, souvent donné à tort à la tour elle-même. Elle est considérée comme un des monuments principaux de Londres.ⓘ Big brother is watching you Cette formule ("Big Brother vous surveille") est tirée du roman de George Orwell 1984, dans lequel Big Brother personnifie l'état tout-puissant et omniprésent. Le terme "Big Brother" est entré dans la langue pour décrire tout état totalitaire, et l'expression Big Brother is watching you s'utilise souvent sur le mode humoristique à propos d'un gouvernement ou de tout autre forme d'autorité perçus comme impersonnels et envahissants. -
16 introduce
гл.1)а) общ. вводить, вносить, вставлять (помещать внутрь чего-л.)б) общ. вносить, ставить (на рассмотрение, обсуждение)to introduce a bill — вносить законопроект; выставлять законопроект на обсуждение
в) общ. внедрять, вводить (новую технологию, новое оборудование и т. п.); учреждать; давать ход (чему-л.)to introduce restrictions on smth. — вводить ограничения на что-л.
г) марк. выводить ( новый товар на старый рынок или старый товар на новый рынок)DRL hopes to introduce the product in the US market in August 2003. — DRL надеется вывести данный товар на американский рынок в августе 2003.
Syn:See:2) общ. представлять, знакомитьto introduce smb to smb — представлять кого-л. кому-л.
to introduce smb into high society — ввести кого-л. в высшее общество
to introduce smb to new method/idea — познакомить [ознакомить\] с новым методом/идеей
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17 big
to earn big money gagner grosBritish familiar STOCK EXCHANGE Big Bang = déréglementation de la Bourse de Londres en octobre 1986;American the big board la Bourse de New York;British the Big Four = les quatre grandes banques anglaises (Lloyds, National Westminster, Barclays, HSBC); familiar Big Idea, big idea idée-force f;∎ new product development is all about coming up with a Big Idea le développement de nouveaux produits démarre toujours avec une idée-forceCall centres are big business, accounting for roughly one job in 50 in Britain. By 2008, that figure is expected to reach one in 30 as companies try to improve their contact with customers without taking on the expense of local offices or branches.
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18 development
сущ.1)а) общ. развитие, расширение, развертывание, рост; совершенствование; эволюцияintellectual development — интеллектуальное [умственное\] развитие
development of civilization [of one's powers\] — развитие цивилизации [способностей\]
development of illness [disease\] — развитие болезни [заболевания\]
development-friendly — благоприятный для развития*, способствующий развитию*
development-friendly trade policy — благоприятная для развития [способствующая развитию\] торговая политика*
Syn:See:career development, economic development, organizational development, personnel development, team development, price development, sustainable development, regional development, development of underdevelopment, development aid, development assistance, development bank, development box, development economics, development finance, development financing, development fund, development group, development intervention, development round, Food for Development, business development corporation, Chartered Institute of Personnel and Development, American Women's Economic Development Corporation, Institute of Training and Developmentб) псих. развитие (процесс необратимых, направленных и закономерных изменений, приводящий к возникновению количественных, качественных и структурных преобразований психики и поведения человека)See:в) общ. изложение; раскрытиеdevelopment of an argument [of an idea\] — развитие аргумента [идеи\]
2) общ. результат развития3)а) общ. разработка, создание; улучшение, усовершенствование (машины, механизма, конструкции и т. п.)engineering development — конструкторская [техническая\] разработка
development work — технические [технологические, опытно-конструкторские, проектно-исследовательские\] разработки, проектирование
See:new product development, product development, development contractor, research and development, development problems, job developmentб) общ. (новое) строительство, застройкаThe new loan connected with railway development. — Новый целевой заем на строительство железной дороги.
в) доб. разработка месторождения; промысел4) общ., часто мн. ситуация; обстоятельстваWe were waiting for the next development. — Мы ждали нового поворота событий.
5) мат. вывод, развертывание ( формулы)6) мат. разложение ( в ряд)
* * *
развитие, разработка (напр., нового продукта).* * *. . Словарь экономических терминов . -
19 put across
* * *vt + adv1) (communicate: ideas, opinion) comunicare, far capire, (new product) propagandare2)(
fam: play trick) to put one across on sb — darla a bere a qn* * * -
20 thumbs down
thumbs down ○ n ( signal) to give sb/sth the thumbs down fig rejeter [candidate, proposal, idea] ; to get the thumbs down [candidate, proposal, idea] être rejeté ; [new product, experiment] être mal accueilli ; his pizza got the thumbs down from his guests ses invités n'ont pas apprécié sa pizza ; as soon as I give you the thumbs down, stop the machine arrête la machine dès que je te fais signe.
См. также в других словарях:
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